As you know every time it is used more and more Google Local, also called Google Places, and therefore for many businesses with a particular location is much more important to be well positioned for these local Google searches.
Today, almost anyone will make a purchase at a local business who does not know, usually do before a search on search engines either to consult reviews, see the location, consult the phone, etc … therefore we can not help beside all this traffic to our business.
Whenever a local search is done in the Google SERPs a mix of organic results, organic results depending on the location and Google+ Local results is made.
Then we leave 5 tips to improve your SEO campaigns Local Google+ and you will have a competitive advantage over local businesses in your practice:
1. Complete your profile 100%
It may seem obvious, but the truth is that many local profiles that are only 50% complete. Google tends to prefer these profiles covered at 100%, which we provide as much information as possible and in turn Google provides the best user experience possible.
Google also takes into account the opening hours of your local business, for example, if your business is open during the time period in which the search is performed. If the opening hours are not completed on your profile Google+ Local, you can stay out of search results. Also do not forget the photos and videos in addition to give more relevance, will help you differentiate yourself and stand out from other businesses.
2. Keep your name, address and telephone
This will have to keep all the local sites and directories where you have to put your name, address and telephone number, and these three factors have to try to be the same in all of them. If you have a local phone and another company, always used in all directories of the two, but always the same … if you are in the Calle Santa Susana, always writes Calle Santa Susana, not in a “Santa Susana” and other “Santa Susana” (for instance).
I would also recommend using the name, address and telephone number in the footer or sidebar visible in all web pages schema with structured data.
3. Use all relevant categories of Google+ Local
Google does not allow custom categories, so you have to choose which shows you default Google+, so try to select all categories that relate to your business, as it is one of the ways you use Local Google+ to categorize business and show results.
4. Get REALLY reviews
When I say get reviews of truth … are reviews of truth, not reviews from family and friends, but reviews of your real customers, and to be real customers happy, since the reviews, as well as being a factor in local positioning, It is also an important purchase decision factor user.
So try to get these reviews true, for it like the you have to engineer (and I write this), but a good method is to encourage the client to write, to emphasize the positive reviews, “reward” customers who do, etc …
5. Add a Google Local map of your business on your website
For example, in the Contact page or location adds a map of Google Local embedded with HTML code that gives you Google.
To do this you have to find your business on Google maps, and the bottom right, where there is a scroll wheel, click to display the pop open and choose “Share and insert map”, then choose the option to embed in your site with the html code that shows you Google … seems silly, but it is a recommendation that I make.
In conclusion, 5 Basic Tips for local positioning your business listing, which will help to improve positions in local searches …