When the launch of Google Instant had wowed few, few knew that he would not be alone in Instant and few months later, Google would launch Google Instant Previews.
And what is this? As its name implies, Google now offer us an instant preview to view a web page without clicking the search result. Just we have to click on the magnifying glass there will be next to the result to see the preview.
The objective? Users can buy the results before allowing access them quickly locate the content that may be useful and relevant to the search that have made them.
Bottom line? This can influence the increasing quality of the content of websites and web pages probably appear well positioned to search those that are not really relevant content for users (and if for Google), may be affected in terms of visits to be previously discarded.