How to Use Server Log Analysis for Technical SEO

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With too many things to focus on, SEO agencies fail to pay heed to the term “log analysis” that is a crucial element of technical SEO. This is the phoenix and core determinant of how often you attract the search engines to index/crawl your website and get a deserving grade on SERP.

Brushing up your knowledge on log files is an integral step because completely authentic log files can serve as trajectory-maps of Google bots. Scrutinizing your log files and making them error-free will surely get your website the fruits of good ranking, boosted traffic and thereby more revenues.

Deciphering the term “log file”

Sure, that seems like cracking a code. But have a look at this log entry:

127.0.0.1 user-identifier frank [10/Oct/2000:13:55:36 -0700] “GET /apache_pb.gif HTTP/1.0” 200 2326

Tricky, right? This is how the information of every human’s (or bot) visit is recorded and stored in the server.

It simply means that every activity occurrence is summarized in this code (log entry) by all the devices and servers out there. This collection of log entries is what we call log file. The log files can be accessed depending on the type off server or operating systems.

What is Log Analysis?

Log analysis requires inspecting (carefully) the log files in order to get something out of it.

  • Assurance of Quality and Development – Building a bug-free and error free program.
  • Troubleshooting Problems – Understanding and rectifying errors in network.
  • Customer Support – Interpreting the problems that a particular customer faced.
  • Security Enhancement – Unfolding possible threats and security issues including hacks.
  • Compliance Determination – Knowing the policies of government and other relevant authorities.

Given the sack of benefits, SEO company in phoenix hardly look into these dreaded yet informative files. Breaking the routine, some only check the log file when a bug, error or any malfunction enters the door. If you really want your website to have the best of Technical SEO, then turn your radar towards this.

Understanding the Terms Better

Bot crawl volume

This graph shows how popular is your website among the giants like Baidu, GoogleBot, Yandex, BingBot and others in line by showing you the request count. For instance, a Russian website not being visited by Yandex is an issue.

Response code errors

The files give you a detailed account of all the errors faced by the visitors- human or bot, including the ones like 5XX errors that are concerning.

Temporary redirects

This gives you an insight into the 302 redirects of external links. Make sure that you use 301 redirects which are permanent and will not cause errors.

Crawl budget waste

Google bots are busier any day and there is a limit of crawling depending on number of factors. Check the log files so that the limit is not wasted with internal scripting or ads.

Crawl Priority

This feature lets you know the kind and section of your website that Google accepts or ignores. If you want more traffic for a particular page, then check for errors in internal-links and Crawl options.

Crawl budget

This is like the “like-meter” of your website. It tells you about the real time crawling of bot and lets you know how much time is spent on your website. The more, the better!

The  Internet marketing phoenix should get a “log analyst” as the sector is a Phoenix of opportunities and profit.

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