The current controversy links “nofollow” … Priority or mass hysteria


If you keep up to date trends SEO sure you’ve noticed that the link building goes through turbulent times. With more severe than ever before Google unnatural links (in other words, aimed at forcing the popularity of a website) and a more significant increase of the sites that have been penalized for excessive volume thereof (whether incoming or outgoing) the always lively controversy links “nofollow” has reopened hard.

SEOBut before you start … What is a nofollow link?

A link with the nofollow attribute tells built search engines that should not follow this link, i.e. not to transfer authority to the source page to the destination.

So that we understand, if the structure of a normal HTML link anchor text is to build a nofollow link would suffice to incorporate the rel = “nofollow” as follows: < a href = “URL rel =” nofollow “”> anchor text.

But they are not really taken into account by Google? Ensure that not many professional and therefore do not transfer authority. However, critics say that these links that transfer authority itself (though by no means such as a link “dofollow”). In any case, what it is true is that this kind of naturalness provide links to any linked profile (since there would be natural that 100% of the links were “dofollow”) and, therefore, should be incorporated into any link building strategy.

Furthermore, if we consult our profile linked through Google Webmaster Tools will see that this tool that collects links YES “nofollow” (another reason for its importance?).

Let’s talk about the current controversy

The eternal debate about the nofollow has been revived by the huge number of websites that are receiving manuals penalties for excessive volume of incoming (or outgoing) unnatural links. The hysteria has spread and many webmasters have chosen to implement this attribute system, and even some have no problems selling links pointing to sites that have little or nothing to do with your topic … provided they are nofollow (do not go cabrearse Google).

For this, usually is being chosen from two options:

  • Implement this attribute manually
  • Implement a plugin to insert the attribute automatically on all links

My question is … are the natural links “nofollow”? Moreover … anyone “no SEO” really knows what the “nofollow” attribute? In my opinion, thus imposing this kind of links is anything but natural and also carries unfair penalties on people who did not implement pure ignorance by system this practice in their respective platforms (and we know what that entails a penalty: decline in traffic and therefore revenue).

Also let’s face it: there are portals geared exclusively to the sale or exchange of links and the truth is that it is too suspicious to see how 100% of your articles contain at least one link to a company or external shelf items as less forced. My question is … Implementing per system attribute “nofollow” will blacklist?

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